[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lulus.cz\/propagace-od-influenceru\/#Article","mainEntityOfPage":"https:\/\/www.lulus.cz\/propagace-od-influenceru\/","headline":"Propagace od influencer\u016f","name":"Propagace od influencer\u016f","description":"V\u00a0dne\u0161n\u00ed dob\u011b je slovo influencer pom\u011brn\u011b dost pou\u017e\u00edvan\u00e9 slovo. Vych\u00e1z\u00ed z\u00a0anglick\u00e9ho slova influence = vliv. Kdo je to? V\u011bt\u0161inou to b\u00fdv\u00e1 \u010dlov\u011bk, jen\u017e je ve\u0159ejn\u011b zn\u00e1m\u00fd, t\u0159eba i na soci\u00e1ln\u00edch s\u00edt\u00edch. Dok\u00e1\u017ee si z\u00edskat pozornost a zaujme. M\u016f\u017ee to b\u00fdt jeho vzhled, n\u00e1zory, nebo n\u011bco, co vytv\u00e1\u0159\u00ed, a\u0165 u\u017e jsou to fotografie, videa nebo d\u00edla um\u011bleck\u00e9ho zam\u011b\u0159en\u00ed. D\u00edky jeho dosahuj\u00edc\u00edmu […]","datePublished":"2019-12-03","dateModified":"2019-12-03","author":{"@type":"Person","@id":"https:\/\/www.lulus.cz\/author\/#Person","name":"","url":"https:\/\/www.lulus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8e6cbe5510d042e6a0b15162e198f2fd22eed76a4b5a1734d2174c652daccabc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8e6cbe5510d042e6a0b15162e198f2fd22eed76a4b5a1734d2174c652daccabc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lulus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lulus.cz\/wp-content\/uploads\/img_a363864_w4246_t1576573418.jpg","url":"https:\/\/www.lulus.cz\/wp-content\/uploads\/img_a363864_w4246_t1576573418.jpg","height":0,"width":0},"url":"https:\/\/www.lulus.cz\/propagace-od-influenceru\/","about":["Www"],"wordCount":400,"articleBody":"V\u00a0dne\u0161n\u00ed dob\u011b je slovo influencer pom\u011brn\u011b dost pou\u017e\u00edvan\u00e9 slovo. Vych\u00e1z\u00ed z\u00a0anglick\u00e9ho slova influence = vliv. Kdo je to? V\u011bt\u0161inou to b\u00fdv\u00e1 \u010dlov\u011bk, jen\u017e je ve\u0159ejn\u011b zn\u00e1m\u00fd, t\u0159eba i na soci\u00e1ln\u00edch s\u00edt\u00edch. Dok\u00e1\u017ee si z\u00edskat pozornost a zaujme. M\u016f\u017ee to b\u00fdt jeho vzhled, n\u00e1zory, nebo n\u011bco, co vytv\u00e1\u0159\u00ed, a\u0165 u\u017e jsou to fotografie, videa nebo d\u00edla um\u011bleck\u00e9ho zam\u011b\u0159en\u00ed. D\u00edky jeho dosahuj\u00edc\u00edmu vlivu, b\u00fdv\u00e1 \u010dasto oslovov\u00e1n firmami \u010di spole\u010dnostmi.Po domluv\u011b mu zas\u00edlaj\u00ed nejen produkty, kter\u00e9 pozd\u011bji na soci\u00e1ln\u00edch s\u00edt\u00edch propaguje, ale dokonce i \u017e\u00e1daj\u00ed o propagov\u00e1n\u00ed n\u00e1zor\u016f. Spektrum nab\u00edzen\u00fdch produkt\u016f \u010di slu\u017eeb b\u00fdv\u00e1 pestr\u00e9. Od internetov\u00fdch str\u00e1nek, p\u0159es kosmetick\u00e9 v\u00fdrobky, hra\u010dky, elektroniku, a\u017e po podniky a obchody. \u010cast\u00e1 forma ukazov\u00e1n\u00ed nab\u00eddky b\u00fdv\u00e1 product placement, kdy reklamu do sv\u00e9 publikace skryje nebo zasad\u00ed. Jak to m\u016f\u017ee vypadat? Hlavn\u00ed postava v\u011bt\u0161inou up\u0159ednost\u0148uje v\u00fdrobek nebo ho nen\u00e1padn\u011b zmi\u0148uje. Nap\u0159\u00edklad pije limon\u00e1du tak, aby byla vid\u011bt konkr\u00e9tn\u00ed etiketa, a vychvaluje ji.Co za to influencer dostane? Spole\u010dnost mu v\u00fdm\u011bnou za propagaci zaplat\u00ed nebo mu p\u0159enech\u00e1 produkty. Spolupr\u00e1ce mohou b\u00fdt jednor\u00e1zov\u00e9, ale i dlouhotrvaj\u00edc\u00ed. Ne v\u017edy bychom jim ale m\u011bli v\u011b\u0159it. Chv\u00e1ly a podtrhov\u00e1n\u00ed kvality nemus\u00ed b\u00fdt v\u017edy d\u016fv\u011bryhodn\u00e9. Dan\u00e1 osoba m\u016f\u017ee doporu\u010dovat jen kv\u016fli honor\u00e1\u0159i.Pro\u010d se k\u00a0t\u00e9to funkci vol\u00ed zrovna influence\u0159i? Odpov\u011b\u010f je naprosto jednoduch\u00e1. Kdybyste si m\u011bli vybrat mezi trikem od zna\u010dky, kterou prosazuje v\u00e1\u0161 obl\u00edben\u00fd herec, nebo \u00fapln\u011b t\u00edm sam\u00fdm trikem od zna\u010dky, kter\u00e1 m\u00e1 v\u00a0\u010dele modelku, o kter\u00e9 jste nikdy nesly\u0161eli, kterou zna\u010dku byste si vybrali?Jak se st\u00e1t influencerem? Mus\u00edte si z\u00edskat vliv stovky lid\u00ed. Spr\u00e1vn\u00e1 ot\u00e1zka tedy je, jak si z\u00edskat vliv publika a \u010d\u00edm je zaujmout. Na tuto ot\u00e1zku se ned\u00e1 odpov\u011bd\u011bt, jeliko\u017e nikdy nev\u00edte, co mus\u00edte ud\u011blat pro to, abyste lidi zaujali na tolik, aby v\u00e1m d\u016fv\u011b\u0159ovali p\u0159i nakupov\u00e1n\u00ed zbo\u017e\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Propagace od influencer\u016f","item":"https:\/\/www.lulus.cz\/propagace-od-influenceru\/#breadcrumbitem"}]}]